AM Connect Core Ltd respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website(s) (including subdomains of our website(s) and websites through which we make our services available) and/or our applications for mobile, tablet, desktop, browser and other smart device systems (“Applications”) (regardless of where you visit it from) and use our services, and tell you about your privacy rights and how the law protects you.
By using the Applications or our services, you agree to be bound by this privacy policy and that we proceed to the processing of personal data on the terms outlined below.
Purpose of this privacy policy
This privacy policy aims to give you information on how AM Connect Core Ltd collects and processes your personal data through your use of the Applications and our services, including any data you may provide through the Applications.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
Third-party links
The Applications may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave the Applications, we encourage you to read the privacy policy of every website you visit.
The personal data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender and visual and/or audio identifiers.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, other technology on the devices you use to access the Applications, and information in or about the audio or video files you provide (including metadata), such as the location of a video or the date it was created.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use the Applications and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not ask you for any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we ask you for any information about criminal convictions and offences.
You may choose to provide us with Special Categories of Personal Data through your uploading of video or audio files or other data on to the Applications. Where you provide us with such Special Categories of Personal Data, you are giving us your explicit consent to process such data about you to the extent permitted by the UK and/or EU data protection regime (as applicable). Where you provide us with such Special Categories of Personal Data about persons other than yourself, you must obtain each of their explicit written consent for us to process their Special Categories of Personal Data to the extent permitted by the UK and/or EU data protection regime (as applicable) and in accordance with this privacy policy. Their explicit written consent which you obtain must be supplied to us on our request. If a person does not give explicit written consent to our processing their Special Categories of Personal Data, then their Special Categories of Personal Data must not be supplied to us. That is to say, you must not upload video or audio files containing Special Categories of Personal Data of anyone who you have not obtained explicit written consent from.
Special Categories of Personal Data are subject to special protections under the UK and/or the EU data protection regime (as applicable).
How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Automated technologies or interactions. As you interact with the Applications, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
Technical Data from the following parties:
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
The types of lawful bases that we will rely on to process your personal data is set out in the Glossary.
Generally, we do not rely on consent as a legal basis for processing your personal data, save for the processing of Special Categories of Personal Data (where applicable) and our making automated decisions (where applicable), although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
Cookies
Cookies are small text files that are sent to and stored on your device when you visit websites or use applications. They serve various purposes, such as enhancing your user experience, providing analytics, and personalizing content. In this section, we aim to provide you with detailed information about how we use cookies, your choices regarding them, and their impact on your experience with our applications.
We utilize different types of cookies, including:
Session Cookies: These are temporary cookies that are deleted from your device once you close your browser. They are essential for the proper functioning of our applications and enable you to navigate our website efficiently.
Persistent Cookies: These cookies remain on your device for a specified duration or until you manually delete them. They are used to remember your preferences and provide a personalized experience.
Third-party Cookies: These cookies are set by third-party services we integrate into our applications, such as analytics tools and social media platforms. They collect information for purposes such as analytics and advertising.
How We Use Cookies
We use cookies for various purposes, including but not limited to:
Authentication: Cookies help us recognize you when you log in, ensuring secure access to your account and personal information.
Preferences: We use cookies to remember your preferences, such as language settings and customization choices, to enhance your user experience.
Analytics: Cookies enable us to collect data on how you interact with our applications, helping us improve and optimize our services.
Marketing and Advertising: Third-party cookies may be used to deliver personalized ads and measure the effectiveness of our advertising campaigns.
You have the option to manage your cookie preferences. Here's how:
Browser Settings: Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies or prompt you before accepting cookies from websites. Please note that disabling cookies may affect the functionality of our applications.
Third-Party Opt-Out: For third-party cookies used for advertising and analytics, you can often opt out by visiting the respective third-party websites and following their instructions.
It's important to understand that if you choose to disable or refuse cookies, some features of our applications may become inaccessible or not function properly. This may include:
Cookie Policy Updates
We may update our Cookie Policy from time to time to reflect changes in technology, industry standards, and legal requirements. Please review this policy periodically for any updates.
By continuing to use our applications, you consent to the use of cookies as described in this policy. If you have any questions or concerns about our use of cookies, please contact us through the provided contact information in our Privacy Policy.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of your personal data
We may share your personal data with the parties set out below for the purposes set out in the table under the “purposes for which we will use your personal data” section above.
International transfers
Many of our external third parties are based outside the UK and/or the European Economic Area (“EEA”) so their processing of your personal data will involve a transfer of data outside the UK and/or the EEA.
Whenever we transfer your personal data out of the UK and/or the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK or the European Commission (as applicable).
If we transfer your personal data to any other country which is not subject to an adequacy decision of the UK or the European Commission (as applicable) regarding an adequate level of protection of personal data, we will ensure that there is a legal basis and, if required, a relevant safeguard method for such data transfer so that your personal data are treated in a manner that is consistent with, and respects the applicable laws and regulations on data protection in the UK or the EEA (as applicable).
Where we use certain service providers, we may use specific contracts approved by the UK or the European Commission (as applicable) which give personal data the same protection it has in the UK or the EEA (as applicable).
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK or the EEA.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
If you have any questions, concerns, or feedback regarding our Privacy Policy, Cookies Policy, or any other aspect of our services, please do not hesitate to contact us. We value your privacy and are committed to addressing your inquiries promptly and professionally.
You can reach us through the following means:
AM Connect Core Ltd
128 City Road, London,
United Kingdom, EC1V 2NX